Last year , as once again the world's largest auto sales reelection country , the achievements of China's automobile industry , once again aroused attention of the world, China's automobile production and sales this year are expected to expected to exceed 20 million , which in turn is one of China's automobile history and milestone , the impact of China's auto industry in the world automotive industry will lead to further deepen, as an important part of the world auto market , the booming Chinese market , has brought new opportunities for the global automotive industry , however, the harvest brilliant Share success, we have to keep awake.
According to special silicone fan clutch Yu noted , nearly two years by the sustained and rapid development of China's car entered the stage of stable development of the low-speed , low-speed growth and overcapacity environment, automobile circulation inevitably affected. Market competition will be further intensified , as an intermediate power market sales and service dealers more critical role in the new service products and integrated services capabilities, is particularly important. It also shows the ability of dealers to integrated service transformation , the face of such changes, and all of my colleagues here dealers practitioners need to brainstorm to adapt to market rules as a starting point , to achieve self- improvement , to lay upgrade this tough battle , in this context, China Council for the Promotion of International Trade and easy car company in the last year together to hold the Chinese auto dealer forum, many dealers get inspired , this year we meet again , I hope this platform to provide for the dealer to a friend judged trends , explore mode , communication , seeking better opportunities for development .
Dealer management changes bear the brunt , not only to abandon the idea after extensive operation , but also cut costs, more important is to have a strong sense of pioneering and epistemic courage , the courage to explore and try to make their own long forefront . For example, for each brand dealers, used car is a hot potato , because of the special nature of a condition of a car , most dealers feel scruples control its costs , but a home FAW-Volkswagen dealers try to close cars , assessment, staff bundled sales cycle , the used car business in order to achieve stable operation , also formed a good profit growth. This case is just above the dealer 's business activities in one aspect , if the courage to explore and practice , I believe that you can cut costs in many areas . And all of this is simply a conscious management and action in this regard.
In addition to the management change their ideas , the concept of sales consultant practitioners also need to change. Although the proportion of sales profits will be gradually reduced, but sales are still an integral part of , but also enhance the sales consultant required by a large margin , its positioning is more inclined to "consultants" word . After the maturity of the market and consumers improved after scripted and mouth running style train salespeople will not survive , consumers need is expert sales consultants , which can give a fair and reasonable proposal under different circumstances . Moreover, the sales consultant not only to friends but also know the enemy , and even want to have sufficient understanding of the relevant industry .
And more professional sales consultants same changes also need to be more professional service consultants , but also have the ability steward car . Accelerated pace of life , the concept of consumption changes and new technologies are widely used for service personnel put forward higher requirements , to do not only get the car repaired, the car also provide professional way , and can be solved with the vehicle -related various problems , like a dictionary . This is not only for the individual service requirements, but also the dealer service system requirements.
The dealer is the middle part of the whole industry chain of the automotive industry , but also the entire industry a window , it is important to safeguard the healthy development of the sector . Transition dealer business model is an important condition of the automotive industry transformation and upgrading . Sincerely hope that this platform marketing experts attending the meeting you can showcase their new ideas , new ideas for the future development of the dealer suggestions .
According to special margin silicone fan clutch is understood that the various parts of the automotive industry chain are facing higher balance pressure, if continued tight liquidity in the banking , auto dealers and manufacturers will not only face severe financial pressure, in the long run is more likely affect the automotive market , the recovery of the automotive market resulting in greater negative impact .
