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"Car three guarantees" policy ideas need landing transformation
Time:2013.10.25 Come:Yuhuan, teyu machinery Co., LTD fan clutch View:

Since October 1 officially implemented since the whole society around the car "three guarantees " discussion voices heard. Although the automotive industry on the "three guarantees" have made a detailed interpretation of the rules and instructions , but consumers on the specific content of the policy still exists many doubts. Question what conditions must be met before a vehicle be returned ? When there is a dispute but how the vehicle identification ? 2013 " Guangqi Toyota Consumer Education Lecture Hall" Beijing Railway Station activities, not only on the specific content of Warranty policy and consumer car, car of one by one interpretation , but also through the introduction of the parties and exchange of experts at the scene , trying to make consumers "three times" the automotive products and services have a deeper understanding.

According to special margin fan clutch is understood that " three guarantees" provided significance lies in clear , detailed some of the previous vague questions , and let the retirement vehicles , vehicle replacement , repair, has a certain operability , thus avoiding the parties because of the lack of uniform standards , in the dispute led to damage to the interests of consumers . However, " three guarantees" the individual requirements , but there are different understandings or vague concepts , rules on the complexity of the actual operation is far from clear , as required under the terms . For example, " three guarantees" provisions for the " 30 days back car" time requirements. In accordance with the actual situation, from the owners to put the car to use , often have to go through the licensing , inspection , decoration and other series of processes . Moreover, many first time car owners because they purchase a vehicle is still run-in period , usually within 30 days, rarely used , in order to find safety problems almost impossible. So hard and fast rules allow many owners feel that simply is not realistic . " Another example what circumstances is a serious safety fault ? Specific components which can be incorporated into ' main components ' category ? "

The first half of this year , the national consumer complaints than last year increased by 28%. In every industry , all kinds of commodities among automobile consumption growth rate of the volume of complaints is relatively fast . Taking Beijing as an example, as of now, 2013 Beijing Consumers Association of Automotive complaint includes not only have quality problems, the sales contract issues , more number of complex service issues .

Thus, the "three guarantees" policy reality to the market, giving them a kind of marketing ideas, management and responsibility of the industry , rigid in the " Three Guarantees" service implementation details is unable to adapt to market demand . The "service" itself seemingly invisible , but after docking with the market , you can be figurative as regulated industry guidelines for conduct , therefore, only escalated this " service " in order to allow consumers to effectively see the whole industry , the joint efforts of the whole society to feel the car the progress of civilization .

In this regard , GAC Toyota Motor Co., Ltd. Marketing Minister Chen Daohong said that in the "three times" , the automakers must change their thinking , consumer-centric to assess the quality of good or bad, and strive to provide high quality products and services that allow consumers to buy a car , car process , truly peace of mind, peace of mind.

According to special margin fan clutch aware, automobile consumption with the " three guarantees" policy, legal support , China 's automobile industry is undoubtedly a big step forward , but if they can not lead consumers from spending on scientific concepts and reasonable use of the vehicle , and then complete legal system would be a "cloud ."

Automotive industry to increase spending on consumer knowledge of propaganda, so that more consumers understand car use knowledge , maintaining knowledge and maintenance of knowledge , making the car as daily televisions, washing machines , etc. The most common commodities, familiar pick up and play.