Automobile Association recently released data show that the first three quarters of this year , domestic car sales 15,883,100 , an increase of 12.7 %, but local brand passenger car market share continued to decline, from January to September fell to 39.9 share of domestic car brand %, down 0.7 percentage points. If the original is not removed within statistical passenger mini-car , the data will be more ugly.

According to Yu- fan clutch special note in the first half , except for a few , mainly local brand manufacturers have appeared in more than 10% decline in sales , in July , the local brand passenger car market share has created the September 2008 low since. At the recent Global Automotive Forum, talked about local brands , attendees a pessimistic.

In the third and fourth tier markets , originally rely on cheap , local brands also maintains a number of competitive advantages , however, with the joint venture products dropping , especially the so-called " joint independence" product launch , local brands original price advantage also lost , had teeth continue to cut prices , the result is more low end.
In this seemingly paved with gold silver Chinese automobile market , life really is only a few moist big brands . With labor, materials , rent and other production costs coupled with the increasing competition between businesses , more brands and manufacturers only hovering at the edge of survival , With a vision for a better future and the reality of the brutal competition hovering between .
       With the increase in public awareness of environmental protection , the state high-tech technology more and more attention. The Euro IV , Euro V standard technology , North Canton and other places of purchase of the policy , and this will endanger the survival of its own brand environment .

Of course, the current market environment very different from the situation several years ago , compared to some years ago , at least its own brand in the exterior design has made a lot of progress , and some visionary brands have begun to hit security card , the product quality has been greatly improved.

Thus, now placed in front of their own brands , more of a soft fixed thinking how to give more Chinese consumers feel the brand "face " own brand on the success ! While the overall consumer environment is certainly not something to solve and twisting . Environment to create their own brands like the quality of civilization , like the public , will be steady work style .

According to special margin fan clutch  understanding , loneliness, longer gradually to the high-end brand development is the only way to expand the market , instead of relying on one , two models can be achieved overnight. Only output of high-quality products for a long time , so that the reputation of the market continue to squeeze , so as to in a few years , ten years, or even longer period of time , and gradually improve their brand influence , when only bigger and stronger high-end models possible.
We encourage independent Tiantian Han , but how many can be truly implemented ? Small micro- limit limit limit the purchase of licenses , though not for the local brands , but the biggest disadvantage are local brands ; when setting up a 30-year joint venture period is almost full , a joint venture of this industrial model , it should be reflective , be adjusted, somewhat limited , insight has called for a joint venture contract expired on the issue should be reconsidered , but it can only be a call only. In fact , in recent years , we have approved a number of new joint ventures ? Also the number of newly approved joint venture 's new plant ?