Six Automotive Group's own core competitiveness Competition
Time：2013.03.20 Come：Yuhuan, teyu machinery Co., LTD fan clutch View：
The independent plate has been the focus of FAW, especially in Oulang released after the rebirth and the red flag, Faw passenger cars have been formed across the board layout of the trend. But so far still no access to the harvest stage. According to the planning of the FAW Group, 2013 will be a crucial year for Red Flag brand this year will be the official for the general consumer market, and at the same time, high-end SUV, will also launch a red flag, the Hongqi brand this year will usher in a good historical opportunity - - Bus Procurement compression total, will own brand obvious tilt.
According to the the special margin fan clutch understanding, FAW Group has long been formulated to revitalize its own brand ambitious goal 2015 - According to the "12th Five-Year Plan of the FAW Group, FAW Group's sales target of 4 million, including its own brand The sales target of 2 million. Need to make greater efforts to achieve this goal, the FAW Group.
Changan has been dominated by the mainstream as an independent brand and autonomy on the one hand constitute the backbone of sales, on the one hand, the development of the future still rely mainly on their own brands. In 2012, Changan's own brand cars sold a total of 230,000, an increase of 12%, much higher than the 3% average increase in domestic own-brand cars. Which, Yat automatically listed at the end of last year, the annual sales volume of more than 40,000, the Yue Xiang V3, V5 and CS35 listed are in short supply. One of the most eye-catching than Yat moving, long ago, in the industry an authoritative selection Yat dynamic gains compact passenger car of the year 2012 "Award, also be obtained in the six months since the models listed 20 professional awards . In addition, Changan new energy vehicles cumulative sales of more than 2,800 vehicles, is the most extensive domestic new energy vehicle demonstration run area, industry, the largest number of "business.
The reason why SAIC passenger cars to achieve such a result, some of the reasons behind is worth learning and pondering. First, in route choice, SAIC selected overseas acquisitions, at the time, this is undoubtedly an innovation and its successful brand campaign; Secondly, on the positioning options, SAIC passenger cars directly from the high-end for a breakthrough , bypassing the bottleneck in the development of its own brand, of course, this process is not easy; Again, in product marketing, SAIC passenger car flagship digital and intelligent, and service standards in line to the joint venture brands, all final consumer recognition. Roewe has accounted for a place in the market, however, the future development of the MG is more worthy of attention as a once-renowned international brand, how to revive of Endowment and led SAIC passenger car export business, which will continue to challenge the SAIC multiply vision and wisdom of the car.
2012, Guangzhou Automobile Chi Chuan total sales of 33,000, an increase of up to 94%, far more than the market over the same period the average increase of 7.1%. Which, in December 2012, the Guangzhou Automobile Chi Chuan monthly sales exceeded 6000 full year amounted to 33,000, an increase of doubling. Chi Chuan GS5 more ring than the continued growth of 30% results become the first in the top ten high-end SUV camp to achieve sustained growth in medium-sized cities of own brand SUV. Industry experts believe that the slight increase in car sales era, Guangzhou Automobile Chi Chuan achieved excellent sales performance models with high quality and accurate market positioning are inseparable. GS5 since listing, sales continued to rise, the fourth quarter of 2012, more ring than the 30% increase in monthly sales record a new high in December exceeded the 5000 mark, among the the mainstream selling high-end SUV ranks.
Downturn trend compared to most of the independent brands, Dongfeng Passenger Vehicle was uncharacteristically a few days ago, deputy general manager of Dongfeng Passenger Vehicle Company Liu Yuchun marketing at the annual meeting in 2013 published: the Dongfeng Fengshen 2012 sales exceeded 60,000, exceeding the beginning of the year develop 50,000 sales tasks, successful sales doubled, at the same time announced that the the Dongfeng Fengshen 2013 sales target of 100,000 to keep doubling trend. With this result, the industry said some unexpected, and even Dongfeng Passenger Vehicle internal staff also did not expect Aeolus so fire. It is understood that the the Dongfeng Fengshen entire department is not only to win the domestic consumers, it is out of the country, sought after by overseas users in August, S30 single export Venezuela 4000, demand in the local even queuing Zhenggou phenomenon.
The special margin fan clutch understands Beiqi own passenger cars in 2012, regarded as the first year, and the starting point. March 19 last year, Beijing Automobile listed on the E-Series E-series at the end of the cumulative sales of 20,008. Which, since June 2012, the monthly sales of the E series has been stabilized in 2000, and quarter-on-quarter growth were 18% and 48%, respectively, in the wrap up at the end of the war is to achieve a "two jump", month terminal sales for breakthrough in 3000 and 4000 mark, laid in the A0-class car market leadership in one fell swoop. Beijing Automotive E-Series in the case of the cold snap counteroffensives A0-class car market as the newly independent brands, adhere to the sales target subside let the successful completion of a full year of sales tasks. In the industry to create a "fast sales growth, channel construction, fast, fast reputation accumulated" "Beiqi speed.
